Advertising of medical services in Switzerland is strictly regulated. The Medical Professions Act even prohibits advertising for aesthetic procedures. This includes guarantees of treatment success, before-after pictures, discounts, raffles, etc.

 

Before-after pictures can only be shown for information purposes during a consultation. One should keep in mind, that these pictures can very easily be manipulated and can also be misleading without context. After all, every patient has an individual anatomy and an individual healing process.